Digital Marketing Course
Digital Marketing is a vast topic. However, Digital Marketing can be divided into broad categories like Social Media Marketing, Google Analytics, Search Engine Optimization (SEO), Content Research and Web Analytics, Email Marketing, etc. Every Digital Marketing course, online or offline, teaches the basics of SEO, Web Creation, Content Strategy, and Google Analytics.
Courses like BBA Digital Marketing and MBA Digital Marketing include topics like Marketing, Data Analytics, and Business Communication apart from the common Digital Marketing Subjects. The updated curriculums and Digital Marketing Syllabus in 2023 include current topics like Instagram Marketing, Benefits of Online Strategy, Google Traffic Analysis, PPC, etc. Digital Marketing books can help students to understand the concepts of digital marketing in-depth and theoretically.
|Digital Marketing Topics
|Introduction to Digital Marketing
|Defining digital marketing, how is it different from traditional marketing and why is it relevant now.
|Search Engine Optimisation (SEO)
|Techniques used to optimize any article, website, or blog for traffic & revenue generation.
|Social Media Marketing
|Using different social media platforms (Facebook/Instagram/Twitter) to connect with the audience & convert them to a call of action (purchase or form filling).
|Search Engine Marketing
|Techniques used to increase the visibility of your webpage on Google search results (SERP); Search engine marketing mostly revolves around paid search advertising (text-based ads that are visible on top of every search result).
|Analyzing the behaviour of visitors to a website through reports based on traffic sources, referring sites, page views, and conversion rates of that website.
|Maintenance of an online product-listing website through product keyword research, product pricing, positive reviews, and customer retention.
|Planning and Creating a Website
|How to create a website on WordPress and later use website analytics to track the behaviour of visitors to a website.
|How to create and send product-based emails in bulk, and ensure that all of the emails have a good open rate and conversion rate.
|How to create content that matches the user intent and also your business goals.
|Generation of traffic via a third party (company/website). The third party is paid a commission fee to drive traffic to your website.
- Prerequisites: No
- Skill Level: intermediate